GENEVIEVE’S ‘LION HEART’ CINEMA SCREENING HITS DEADLOCK OVER INDUSTRY CONTROVERSIES
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Following some alleged industry controversies, Nigerian veteran actress Genevieve Nnaji’s directorial debut ‘Lion Heart’ Cinema screening has been put on hold.
According to NAN, although the movie was purchased by Netflix in July, Nnaji’s team announced last Friday that its cinema screening in Nigeria would commence on December 21.
Later, a viral statement from the ‘Lion Heart’s team alleged that the “powers that be” (distribution companies) have refused to show the movie in their cinemas.
The statement further claimed that one of the major distributors, who had agreed to show the movie, backed out of the deal after they were“arm twisted”.
Reacting to the statement, Patrick Lee, chairman of the Cinema Exhibitors Association of Nigeria clarified the association’s position in a public statement.
He said that the Lionheart team did not adhere to the processes involved in exhibiting a film in cinemas in the country that’s why most of its members “rightly refused to take the movie.”
“We expect the movie to come from a licences distributor, we expect the movie to be given adequate runtime in the cinemas before it is officially released on other platforms.
“And also for our cinemas to be provided with adequate notice for the inclusion of the movie in an increasingly crowded calendar.
“It is clear from the approach taken by the Lionheart team that these processes were not adhered to and most of our members rightly refused to take the movie.
“It is also important to note that this movie had been signed up by Netflix months ago, thereby giving Genevieve’s team ample time to secure a spot on the calendar.
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