JUMIA PARTNERS WITH XIAOMI TO BOOST SMARTPHONE USAGE IN AFRICA
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Ife Adewole
Africa leading E-commerce platform Jumia, has agreed to partner with technology leader Xiaomi at the Mobile World Congress held in Barcelona, granting millions of Xiaomi products users in Africa easy access to the products.
The partnership has made Jumia to open the Mi official store on its e-commerce platform making Xiaomi products available to millions of online customers across 14 countries in Africa.
In return, Jumia will be granted access to offer Redmi Go (1GB + 8GB) exclusively in Africa as well as other devices later in the year.
Jumia’s digital assets and Xiaomi marketing proficiency will be supported by an aspiring joint – marketing plan before the year runs out as agreed upon.
Jumia Group’s Senior Vice President, Mr Roamin Christodoulou while signing the agreement said “This partnership is very important for us, as it will definitely foster the smartphone adoption in Africa as well as support e-commerce penetration. Xiaomi and Jumia have very similar internet DNA and will serve a common purpose, delivering the best in class affordable smartphones along with the best shopping experience. This will be very beneficial for both companies and above all for the consumers in Africa.
“We believe in working with companies that share our values and delighted to partner with Jumia to reach more Mi fans across Africa,” said Wang Xiang, Senior Vice President of Xiaomi. “The e-commerce model is part of Xiaomi’s DNA and we believe that working with Jumia will help us bring innovation for everyone across the continent.”
The Chief Executive Officer of Jumia Nigeria, Mrs Juliet Anammah said the partnership came in the right time when Nigeria was listed among 7 countries that would contribute 700 million new mobile subscribers to hit the 6 billion mobile subscribers mark in the world by 2025.
“Availability of lower price point smartphones such as Xiaomi will deepen smartphone penetration in the country and help the country in meeting its 4% quota of the 700 million new global mobile subscribers, as predicted by GSMA Intelligence,” she said.
The partnership will at first be limited to Nigeria, Egypt, Kenya, Ivory Coast, Morocco, and Ghana, before spreading to other countries where Jumia operates. Most markets will be directly supplied from China, confirming the fast expansion of intercontinental trade in Africa.
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