YOUTUBE TO SUPPORT 10 NIGERIAN ARTISTS THROUGH NEW TALENT INITIATIVE
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YouTube is teaming up with Nigerian music star, Mr Eazi and the emPawa Africa initiative to support 10 emerging Nigerian music artists to build their craft, increase their fanbase and connect with the world through YouTube
The initiative will go towards enabling the artists to shoot videos, record music, and get mentoring. YouTube’s Global Head of Music, Lyor Cohen, was joined on stage at Google For Nigeria with Mr Eazi for a fireside chat to announce the initiative and discuss the growth and evolution of African music on YouTube.
emPawa Africa is an initiative launched by Mr Eazi, which is empowering the next generation of African artists, equipping them with the tools, knowledge, network and investment they need to become independent music entrepreneurs.
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