ALLTECH COPPENS: PREMIER STANDARD HOSTS 2025 CUSTOMER APPRECIATION, AWARDS PRESENTATION
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By Aishat Momoh. O.
Premier Standard Industrial Limited celebrated its top-performing customers at the third annual Customer Appreciation and Awards Presentation, held on Friday at L’eola Hotel, Maryland, Lagos. The event was a special occasion to honor the dedication and hard work of the company’s valued clients, who have shown outstanding performance in 2024.
The ceremony highlighted Premier Standard’s ongoing commitment to fostering strong relationships with its customers, particularly in the fish farming industry. As the sole importer of Alltech Coppens fish feed in Nigeria and Ghana, Premier Standard has built a reputation for delivering the highest quality feed, supporting the growth of fish farming businesses across the region.
Mr. Gbolahan Adenuga, Managing Director of Premier Standard Industrial Limited, addressed the gathering with remarks celebrating the exceptional efforts of the awardees. He reflected on the challenges of the past year, acknowledging the difficult economic climate in Nigeria but praising the resilience of the company’s customers who exceeded expectations in spite of these challenges.
“We are here today for the third edition of this award, and I’m excited to look forward to other ones in the future,” Mr. Adenuga shared. “It’s an incredible opportunity to connect with our customers, engage with them, and strengthen the bonds we share. The dedication of the top ten customers this year is truly commendable.”
Mr. Adenuga also expressed his gratitude to the customers for their continued trust in Premier Standard, noting that their success is a testament to the strong partnership they’ve built over the years.
Mr. Cees Jan Van Der Leek, Development Manager for Alltech Coppens, also took the stage to address the audience. Highlighting the company’s plans for the year ahead, he emphasized the importance of customer orientation and innovation. One of the key initiatives for 2025 is the introduction of Guabi, a sister company that deals with feeds for Catfish and Tilapia, which will help fish farmers optimize their production and achieve greater results.
He also mentioned that Alltech Coppens will continue to strengthen the relationship they have with Premiere standard by introducing them to more profitable businesses and satisfying their customers more.
“We are focusing more on customer satisfaction this year and also ensuring that we continue to strengthen the relationship we have with Premier Standard as its Partner,” Mr. Van Der Leek said.
The event also featured a lecture by Dr. Victor Dare, a forensic investigator and business strategist, who discussed ‘Strategic Planning & Financial Management For Entrepreneurs,’. stressed the importance of strategic planning in businesses.
While speaking Dr. Dare mentioned some keynotes a business owner must before planning. He noted that first, a business owner must have a very good depth, that is, trust but always verify before venturing into any new strategy. Secondly, the business owner must pay attention to details, must not make premature conclusions and most important of all be focused. The business owner must apply the rules of strategic planning and also have a vision. These and many others if followed properly will help the business.
He said, “Your customers must always be in the corner of your strategic plans.”
He noted that a business owner that does not have leadership skills, will ruin his/her business in no time.
Dr. Dare however, advocated for continuous improvement, strong leadership, and sound corporate governance in achieving sustainable business success. He encouraged attendees to do things that will generate growth for their businesses and take actionable steps to mitigate risks, enhance profitability, and to allow their vision and passion for the business drive them.
“You don’t force growth, you do things that will generate growth,” Dr. Dare explained. “As a business manager, you need the power of focus. Vision is an energy generator, if it is not real, it will not keep you running.”
Uchenna Nnagbo, Managing Director of Uchetraco Nig. Ent., who was awarded first runner-up for Exceptional Patronage and Sales, expressed his gratitude and shared words of encouragement for other farmers. He emphasized the importance of adding value to customers’ lives and making a meaningful impact in the industry.
“I joined Premier Standard in 2023 and I must say that I have never regretted venturing into this business with them. For the award, it means a lot to me and I will forever cherish this gesture.”
“I urge fellow farmers to always give their best and contribute to the success of the business,” Nnagbo said. “Premier Standard and Alltech Coppens have given us an opportunity to make a real difference, and it’s something we truly appreciate and value.”
Mr. Adegbuyi Babaseyi, Commercial Manager at Premier Standard, also shared insights on the selection process for the top 10 customers. He noted that performance and sales figures were the primary criteria, adding that the program serves as motivation for customers to strive for even greater achievements.
“We encourage all our customers to continue pushing the boundaries of excellence.”
As the ceremony came to a close, Mr. Adegbuyi thanked everyone for their support in making the event a success, acknowledging the hard work of his team and the company’s partners, Alltech Coppens.
With a strong sense of community and a shared commitment to excellence, Premier Standard looks forward to continuing its partnerships with its customers and celebrating even greater achievements in the year to come.
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