FACEBOOK TO BEGIN LIVE MATCH BROADCAST IN 2019
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Joseph Omoniyi
Facebook has announced on Friday that it will broadcast live matches from the Copa Libertadores starting from next year, following a four-year deal to acquire part of the rights to the biggest club tournament in South America.
Although, Facebook, which recently launched its new video service “Watch around the world”, did not reveal the value of the contract, the deal with the South American football confederation CONMEBOL would be the latest bid by online platforms to tap into the lucrative live sports market.
With this deal, the social network has ben handed exclusive rights to broadcast 27 matches in the ten largest countries of South America on Thursdays, until the quarter-finals.
The California-based company will broadcast another 19 games on Tuesdays and Wednesdays, except in Brazil. These games, which will include the final, will also be broadcast by cable TV channels.
Facebook’s Head of Global Sports Partnerships, Dan Reed, said, “Sports are important for us for two reasons. For one, our mission is to get people empowered in their community and bring them closer together, and sports does that, especially football across South America, and we have a large sports fans community in Facebook.
“Secondly as we grow Facebook Watch, video is a priority for us and particularly video experiences that are participatory and social.”
Facebook rolled out Watch globally in August, amid a shift in video viewing habits away from traditional television to online platforms including Netflix and Hulu, and with more people watching both professional and user content on services like YouTube.
The same month UEFA announced that Facebook will broadcast European Champions League matches in Latin America through 2021.
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