NEW RADIO SHOW, THE MARKETPLACE, SPOTLIGHTS CONSUMERS, BRAND ENGAGEMENT
Read Time:2 Minute, 17 Second
By Aishat Momoh. O.
A new radio programme, The Marketplace, has debuted on StarPlus 101.5 FM, Lagos, with a focus on consumer behaviour, brand engagement, marketing and the relationship between businesses and their customers.
Anchored by brand and communications professionals, Oluwafemi Odukoya and Bayo Ilupeju, the weekly programme airs every Saturday from 11 a.m. to 12 noon.
Built around the theme, “Where Consumers Speak, and Brands Listen,” the show aims to bridge the gap between brands and consumers by creating a platform for discussions on marketing strategies, advertising, business trends and everyday consumer experiences.
The programme will feature industry conversations, expert opinions, topical discussions, practical insights and audience participation, examining how brands connect with consumers and respond to their changing expectations.
It will also explore issues such as affordability, technology, competition, customer experience and the influence of culture on business decisions and market behaviour in Nigeria.
Speaking on the inspiration behind the programme, Odukoya said it was designed to encourage brands to pay greater attention to consumers rather than focus solely on promoting their products and services.
“Brands spend a great deal of time, money and energy trying to get consumers to listen to them. Yet, how much time do brands spend listening to consumers? That is one of the fundamental questions behind The Marketplace,” he said.
He added that the programme would provide a platform where consumer opinions and experiences would form an important part of discussions about marketing and brand development.
According to him, marketing goes beyond selling products and promoting messages to understanding people, earning their trust and building lasting relationships.
Also speaking, Ilupeju said the programme would make developments in the marketing and communications industry accessible to both professionals and everyday listeners.
He noted that changing consumer preferences and evolving ways of discovering and relating with brands had created the need for more informed conversations about the marketplace.
He said the show was intended to provide useful insights for marketers and business owners while helping consumers better understand the choices they make.
The programme will also examine how consumers influence the fortunes of brands through reviews, recommendations, complaints and purchasing decisions.
From multinational corporations to indigenous businesses, marketing professionals, entrepreneurs and everyday consumers, The Marketplace will feature diverse perspectives on the issues shaping the business environment.
The programme commenced broadcasting in August 2026 on StarPlus 101.5 FM and airs every Saturday from 11 a.m. to 12 noon.
With its consumer-focused approach, the show seeks to encourage businesses to become more responsive to customer needs and make marketing conversations more accessible to the wider public.
The Marketplace is anchored on the belief that successful brands must not only communicate with consumers but also listen to their experiences and expectations.
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