TOL LUXE HAIRS SIGNS MERCY EKE AS BRAND AMBASSADOR

October 24, 2026October 24, 2026

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By ‘Balogun Ibrahim

Luxury hair brand TOL Luxe Hairs has appointed reality television star and entrepreneur, Mercy Eke, as its brand ambassador.

According to a statement made available to the media, the partnership is part of the company’s strategy to strengthen its presence in Nigeria’s beauty market and reach a broader audience.

Eke gained prominence after winning the fourth season of Big Brother Naija and has since established herself in the entertainment, fashion and lifestyle industries.

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The company expressed confidence that her appointment would increase brand awareness and support its expansion plans in Nigeria’s competitive hair industry.

TOL Luxe Hairs operates under TOL Group of Companies, founded in 2015 by entrepreneur Eyitayo Francis. The group has business interests in beauty products, hair extensions, fragrances and automobiles.

The group said its business philosophy is anchored on quality, innovation, customer satisfaction and the development of trusted Nigerian brands.

It added that the partnership with Eke underscores its commitment to strategic collaborations and sustained brand visibility as it seeks to expand its presence in Nigeria’s luxury hair market.