PREMIER STANDARD HOLDS 4TH CUSTOMER APPRECIATION AWARDS, REAFFIRMS COMMITMENT TO SUSTAINABLE PARTNERSHIPS

By Aishat Momoh.  O.

Premier Standard Industrial Limited has hosted the fourth edition of its annual Customer Appreciation Awards, bringing together top customers from across Nigeria for a strategic engagement aimed at strengthening long-term partnerships and promoting sustainable business practices.

‎The event, which took place at the Ogere Resort and Conference Centre in Ogun State, featured selected top-performing customers of the company and formed part of activities commemorating Premier Standard’s 40th anniversary.

‎Speaking at the event, the Managing Director of Premier Standard Industrial Limited, Mr. Gbolahan Adenuga, described the Customer Appreciation Awards as a deliberate platform to recognise loyalty, exchange ideas and deepen collaboration with customers nationwide.

‎According to Adenuga, the fourth edition maintained the tradition of combining recognition with knowledge-sharing, noting that the gathering allowed customers to reflect on evolving global business realities and how to remain competitive.

‎“This year’s engagement was interactive, insightful and entertaining. Beyond celebrating our customers, the goal is to ensure everyone leaves with practical lessons that support business sustainability and long-term growth,” he said.

Mr Adenuga, noted that the 2025 edition of the event focused on legacy, resilience and adaptation to change, particularly in the face of global economic shifts and technological advancement. He emphasised that Premier Standard remains committed to improving service delivery, maintaining steady product supply and aligning operations with global best practices.

‎Meanwhile, Chairman of Premier Standard Industrial Limited, Otunba Adenuga, in his opening remarks, underscored the central role of customers in any successful business, describing them as the most critical of all partnerships.

He stressed that the company’s decision to extend the duration of the customer engagement was to allow customers sufficient time to relax, interact and share feedback in a conducive environment.

‎“Our customers are our top priority. This event is about appreciating their loyalty, listening to them and ensuring that growth remains a win-win for customers, suppliers and the company,” the chairman said.

‎He further called for continuous improvement in customer relations, collaboration and service delivery, urging stakeholders to embrace change and innovation to ensure mutual success.

Also, the African Regional Representative for Alltech Coppens, Mr. Cees Jan Van Der Leek, commended the loyalty and commitment of Premier Standard’s customers, noting that many participants had attended all four editions of the appreciation programme.

‎Van Der Leek described the sustained participation as a testament to strong relationships built on trust, shared values and human connection. He emphasised that adaptability, flexibility and collaboration were essential in navigating global changes, stressing that success in business is driven by people working together.

‎He also praised Premier Standard’s staff for their dedication and long years of service, noting that strong internal loyalty reflected positively on customer relationships. According to him, customer feedback and interaction played a key role in strengthening the partnership between Premier Standard and its technical partners.

‎Highlighting Premier Standard’s 40th anniversary, Van Der Leek described the milestone as a reflection of vision, consistency and the ability to adapt to changing circumstances while remaining true to the company’s core values and identity.

‎He further reaffirmed Alltech Coppens’ strong connection to Nigeria, describing the country as one of its most important export markets. He said the annual participation of Coppens representatives at the event was aimed at showcasing the company’s commitment to Nigeria, sharing expertise in aquaculture nutrition, trials and quality standards, and exposing stakeholders to different aspects of Coppens’ operations. He expressed optimism about participating in Customer Appreciation Day 5.0.

The event also featured two keynotes presentation by Mr Yinka Leke Adegbuyi, who spoke on Essence of Improving Service, and a business strategist, Dr. Dare, who spoke on leadership, legacy and sustainability.

Mr Dare in his presentation highlighted the importance of building strong systems, structures and values that allow businesses to outlive their founders while remaining resilient in the face of economic, political and operational risks.

‎He described legacy as the deliberate creation of systems and processes that ensure continuity, sustainability and impact beyond individual leadership, stressing that profitable businesses must also be purpose-driven.

However, Mr. Yinka Leke Adegbuyi in his lecture titled “Customer: Essence of Improving Service,” emphasised that happy customers naturally become brand ambassadors. He urged business owners to consistently go the extra mile, encourage kindness in customer engagement and resolve issues proactively.

‎“Don’t take it personally. Kill them with kindness and solve their problems all the time by going the extra mile,” he advised.

‎One of the highlights of the event was the presentation of awards to outstanding customers for their loyalty, consistency and performance. Lafabids Interbiz Agro Services emerged as the overall first-position winner.

‎Speaking after receiving the award, a representative of Lafabids expressed gratitude to God and Premier Standard, noting that the recognition marked the third consecutive first-place achievement. The company pledged continued excellence and stronger partnership.

‎Several long-standing customers were also honoured during the ceremony. Among them was Nosakhare Gideon Enterprises, led by Mr. Eghobamien Nosakhare Gideon of Benin City, Edo State, recognised as a consistent top-ten customer for over a decade.

‎Masta Ventures, managed by Mrs. Oniovosa Sarah of Agege, Lagos State, was acknowledged for more than ten years of loyalty and consistent top-ten performance. EU Frank Limited, led by Engineer Obi Eugene Nwaokolo of Port Harcourt, Rivers State, was similarly honoured for sustained patronage and trust.

‎Subuola Joe Ventures, managed by Mrs. Fashina Subomi of Igando, Lagos State, received recognition for over a decade of partnership, while Erocom Global Ventures, led by Mrs. Eigbedion Elizabeth of Warri, was celebrated for steady rankings between 2022 and 2025.

‎Joccef Green Limited, managed by Mrs. Akanmu Grace of Ijebu Ode, Ogun State, and Adebanjo Femi Farms, led by Mr. Femi Adebanjo, were also recognised for consistent growth and improved performance over recent years.

‎Other awardees included Uchetraco Nigeria Limited, led by Mr. Uchenna Michael Nnagbo of Warri; Omiragwa Fajos Company Limited of Ughelli, Delta State; and Westtrend Limited, managed by Mrs. Adegbola Margaret of Owode Yewa, Ogun State, all commended for outstanding performance and sustained loyalty.

‎Lafabids Interbiz Agro Services, led by Alhaja Surakatu Eniola of Ijebu Ode, Ogun State, received special recognition for maintaining first position consecutively from 2022 to 2025, after emerging as the Most Promising Customer in 2020.

‎The Customer Appreciation Awards concluded with networking sessions and social activities, allowing customers and management to further strengthen relationships in a relaxed setting.

‎Premier Standard Industrial Limited reaffirmed its commitment to continued collaboration with customers and stakeholders, noting that its 40-year journey has been built on trust, partnership and shared growth.