WILFRED NDIDI VENTURES INTO FASHION WITH NEW UNDERWEAR BRAND DIIDS
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By: Fasasi Hammad
Super Eagles captain Wilfred Ndidi has launched a new underwear brand, DIIDS, designed for both men and women.
DIIDS offers a range of underwear focused on everyday comfort, with products featuring breathable fabrics, supportive fits and various multipack options available through online marketplaces.
The Leicester City midfielder described the venture as his first major business project outside football, launched under his “WN — Built for Legacy” plan.
Ndidi is also actively promoting the brand, featuring in studio campaign images as part of the launch.
The initiative marks another step in the Super Eagles captain’s efforts to build a business legacy beyond his football career.
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