“IT’S NOT JUST ABOUT THE MUSIC; IT’S YOUR FANBASE AND YOUR BRAND.” – TIWA SAVAGE
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Afrobeats musician Tiwa Savage has underlined that in order for artists to succeed in the long run, they must cultivate close bonds with their fans.
In a recent episode of the podcast “Shopping The Sneakers,” Savage discussed how musicians may transcend their music and become an essential part of their audience’s lives by developing a close relationship with their fans.
She cited Burna Boy, Davido, and Wizkid as examples of performers who have developed devoted fan bases.
Savage claims that even when they aren’t putting out new songs, this relationship keeps them current.
A devoted fan base is crucial to an artist’s longevity and ongoing success in the music business, Savage stated.
Being relatable, having a strong brand, and establishing a personal connection with followers are all crucial, she emphasized.
“It’s not just about the music; it’s your fanbase and your brand. You’ve to think of your fashion. You’ve to be relatable. A lot of times, artists are just putting out music; they are not really connecting with the fans.
“I think it’s really important to connect with the fans. If you look at Wizkid, Davido and Burna Boy, they have established relationships with their fanbases. They love their lifestyles. Whether they are dropping a song or not, they are in the conversation. So it’s really important to build a fanbase. You are only good as strong as your team,” she said
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