I ONLY FOLLOW TRENDS THAT RESONATE WITH ME

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By: Muftau Fatimo

Popular actor Jide Awobona has explained why he does not participate in every social media trend, saying he only creates content that genuinely resonates with him.

In an interview with Sunday Scoop, the actor said the idea for his viral akara-themed skit was inspired by online reactions to the First Lady’s comments on small businesses.

According to Awobona, he noticed many people using artificial intelligence to create images related to the conversation and decided to produce a real-life version instead.

He said the skit struck a chord with viewers because it showcased the effort involved in preparing the akara, noting that the production went beyond the food itself and involved making a large quantity, almost enough for an event.

Awobona added that he does not create content simply because a subject is trending, noting that his interest and creative instincts determine the ideas he pursues.

“I don’t jump on all trends. I only join those that resonate with me. Also, it depends on my mood. I don’t want to generalise. It’s a personal thing,” he said.

The actor revealed that he prefers acting on creative ideas immediately, as delaying them could affect his motivation.

“I conceived the idea on a Saturday, and when I conceive an idea and don’t put it into action immediately, I may sleep and wake up not wanting to do anything about it again.

“So, I brought the bread from my brother’s bakery. The next morning, when I woke up after praying, I just said, ‘Let’s get to it.’ Under three hours, I was done. We were documenting the process while the frying was ongoing,” he explained.

Reflecting on the reaction to the skit, Awobona said he anticipated that the content would attract attention but did not expect the overwhelming response it received.

“I wasn’t shocked. I knew there was going to be a reaction, but I didn’t know it was going to be that massive,” he said.