TECH: BOUND BY EU, NEW iPHONE EXPECTED TO ADOPT USB-C CHARGER
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Apple is anticipated to update its iPhone lineup on Tuesday, enhancing performance and moving to a universal charger that will be required in Europe by the end of the year.
What will be presented at a “Wonderlust” event inside the tech giant’s futuristic Silicon Valley headquarters is unknown.
It does, however, occur at a time of year when Apple typically announces the arrival of new iPhones before the crucial holiday buying season.
The launch of the iPhone 15 would occur at a time when the largest corporation in the world by market capitalization is under pressure in China, a crucial market where sources claim the government has banned its employees from using its phones.
Even if it would only have a negligible impact on sales, this illustrates how the rising tensions between Washington and Beijing on the political front could raise more concerns about Apple’s reliance on China for production.
The last several quarters have seen a decline in Apple’s iPhone sales as buyers put off upgrading to newer models due to increased prices.
Even though there are always rumor before an iPhone debut, most people agree that Apple will reluctantly switch from its distinctive Lightning connectors for charging and data transfers at its event on Tuesday.
With the new charger, iPhones would be in conformity with legislation passed by the European Union that mandates USB-C as the sole charger standard for all new smartphones, tablets, and cameras starting in late 2024.
“The cable change may give consumers pause, but within a generation they will get over it: they won’t have a choice,” said Techsponential analyst Avi Greengart.
“We saw it when Apple went from a 30-pin connector, which was even built into plane seats, but it didn’t impact iPhone sales.”
The legislation, according to European Union politicians, will simplify life for Europeans, eliminate the mound of out-of-date charges, and lower costs for consumers.
Apple already employs USB-C charging connectors on its iPads and laptops, making it the second-largest smartphone seller in the world after Samsung.
However, it fought against EU regulations that would have forced an end to iPhones’ Lightning connectors, claiming that it would restrict innovation and make the devices less secure.
“Apple’s Wonderlust event next week will center on the iPhone, which needs a big cycle after a tepid last few quarters,” said Insider Intelligence principal analyst Yory Wurmser.
“The event will also likely cover new Apple Watch and AirPod models, but it’s the iPhone 15 that will really determine how the next year will look for Apple.”
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