MERCY JOHNSON DRAWS CRITICISM OVER N25,000 MENSTRUAL KIT INITIATIVE
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By:Tajudeen Aminat
Mercy Johnson Okojie has faced online criticism following her announcement as a brand ambassador for Girls Tag, a menstrual care brand reportedly priced at N25,000.
Girls Tag, described as an all-in-one menstrual care package designed for girls aged nine and above, recently launched with Mercy Johnson and her daughter, Purity Okojie, serving as brand ambassadors. Shortly after, Regina Daniels was also unveiled as an ambassador for the brand.
The launch has since sparked backlash on social media, with many users describing the product’s price as unrealistic and insensitive, especially given that millions of Nigerian women and girls struggle to afford basic menstrual hygiene products and sometimes miss school or resort to unsafe alternatives.
Social media users expressed mixed reactions, with some arguing the product is exclusionary, while others defended it as a business decision.
One user, Lai, wrote that the criticism is misplaced, arguing that the brand knows its target market and is not obliged to cater to all income levels.
Ms Jorji said Mercy Johnson was “an embarrassment to women” over the pricing, while another user, A Tall Edo Girl, suggested the product was aimed at a more affluent audience.
Rebekah criticized the pricing as elitist, stressing that sanitary products should remain affordable and accessible to all women and girls.
Ara described the backlash as justified, questioning how sanitary pads could be marketed as luxury items, while Matt argued that menstrual products should be treated as basic necessities like food.
Okafor Gift also questioned the pricing structure, expressing disbelief at the cost, and Olaámi criticized celebrities for prioritizing profit over social responsibility.
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