RIHANNA USES A PHOTO CMS LAGOS FOR HER FIRST FENTY CAMPAIGN
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Michael Olaleye
American singer, Rihanna used a photo of the daily hustle at CMS Lagos for her new Fenty campaign. The Rihanna Fenty campaign in which a photo of CMS Lagos was used, is said to be her first ever campaign video for her brand.
Fenty, her fashion line; is due to launch online on the 29th of May. The collection, which includes sunglasses, shoes and other accessories, will be added in the next few weeks.
Rihanna said the plan for the brand was to change the luxury fashion world with a focus on direct-to-consumer online sales.
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