RADIOADSPREAD: FIRM LAUNCHES PLATFORM TO PROVIDE SOLUTION TO RADIO ADVERT PROCESS

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RadioAdSpread has introduced a cutting-edge digital platform designed to offer a seamless solution to the radio advertisement process in an effort to close the long-standing gap between advertisers and radio stations.

During the official launch on Tuesday, December 13, 2022, in Lagos, Guy Murray Bruce, Chairman of the Independent Broadcasters Association of Nigeria (IBAN), stressed the value of radio advertising in his keynote speech in order to effectively reach a broader audience despite the rise in prominence of digital marketing in recent years.

“One of the key advantages of radio advertising is its ability to reach a wide audience.” He noted.

“Radio reaches more than 90% of the population, making it an effective way to get your message out to a large number of people.

“Additionally, radio advertising can be targeted at specific demographics, such as age, gender, or geographic location, which can help you reach the people who are most likely to be interested in your product or service.

“As we are all aware, technology is the future and it is important that a cutting-edge digital platform that takes the media industry from traditional, rigid and rigorous processes to full automation is activated. This platform will enable business owners, advertising agencies, and marketing managers to easily create and manage radio advertisements remotely and connect with radio stations across Nigeria from anywhere in the world and from the comfort of their offices and homes”.

Femi Adelusi, President of the Media Independent Practitioner Association of Nigeria (MIPAN), while speaking at the event, praised the RadioAdSpread team for their work in making the locally developed, cutting-edge platform for booking radio advertisements a reality.

“Any technology that allows us to speed the procedure and lower the chance of mistakes or inconsistencies, which can help ensure that our clients’ advertising budgets are used efficiently, is a win,” he claimed.

“If radioadspread.com can help us understand how the radio campaign is assisting with our clients overall marketing goals to make informed business decisions and help to improve efficiency and accuracy, then it is a win for our industry.

“We are happy to partner with this indigenous innovation, developed locally for global advertising industry – we commend the team, wish you well and look forward to partnering with you for the growth of our industry”.

However, the Chief Host/CEO of RadioAdSpread, Tunji Idowu, noted that dealing with many radio stations as well as performance tracking was time-consuming and labor-intensive, hence the necessity for a digital solution.

He stated, “We’ve designed a platform that not only solves these concerns but also offers more to the table.” We carefully considered the challenges faced by marketers when launching radio campaigns, as well as the constraints that come with the medium.

We offer a fresh, more practical solution for radio stations to handle their inventory.

Now that you can stop thinking about revenue and concentrate on producing material that your listeners will enjoy, He elaborated.