TINUBU APPOINTS ROTIMI PEDRO AS NEW NTA DIRECTOR-GENERAL IN MAJOR LEADERSHIP SHAKE-UP
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By Aishat Momoh. O.
President Bola Ahmed Tinubu has approved a sweeping leadership change at the Nigerian Television Authority (NTA), appointing veteran media executive Rotimi Richard Pedro as the new Director-General of the state broadcaster.
The President also named Karimah Bello as Executive Director of Marketing, Stella Din as Executive Director of News, and Sophia Essahmed as Managing Director of NTA Enterprises Limited.
Pedro, a Lagos-born media entrepreneur and consultant, brings nearly three decades of experience in broadcasting, sports rights, and marketing communications across Africa, the UK, and the Middle East. A trained entertainment and intellectual property lawyer, he also holds an MSc in Investment Management & Finance from City University Business School, London.
In 1995, he founded Optima Sports Management International (OSMI), which grew into one of Africa’s leading sports content providers, distributing major events such as the English Premier League, UEFA Champions League, FIFA World Cup, and CAF competitions to audiences in more than 40 countries.
Pedro’s career includes leadership roles at Bloomberg Television Africa and Rapid Blue Format, as well as consultancy work for FIFA, UEFA, Fremantle Media, and the African Union of Broadcasters. He was instrumental in helping the AUB secure exclusive pan-African free-to-air media rights for all CAF competitions.
Industry watchers say his appointment is aimed at modernising the NTA, boosting its commercial viability, and enhancing its competitiveness in Nigeria’s evolving media landscape.
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