CREATIVE ECONOMY IS NIGERIA’S NEXT BIG THING — MUSAWA

By Shodayo Sunmisola Michael
The Minister of Arts, Culture and Creative Economy, Hanatu Musawa, has asserted that the creative economy is poised to become a significant force in Nigeria.
Musawa made this declaration during the Creative Economy Week in Lagos, an event organized by the British Council.
She emphasized that the creative sector possesses the capability to integrate young individuals into the workforce, offering them avenues to contribute to the economy and enhance the nation’s value.
She said, “If we’re able to put in an enabling environment, the creative industry is one place that gives hope to the future of Nigeria,
“It’s not about only economic growth, it’s about job creation using the tools that we have within our creativity and our culture to reposition Nigeria.”
The minister, while commending the British Council for their collaboration, saying “The creative industry has the ability for the young grown population to contribute and be great citizens within the country… We’re looking at bringing up the policy and giving them the ability and the tools to have a job.
“By harnessing the power of the creative industry, Nigeria can unlock new opportunities for economic growth, job creation, and national development.
“We have lot of raw talents in Nigeria. So there’s a need for a lot of capacity building and training. And I think this is one area where collaborating with the UK would be beneficial.”
Additionally, Canada’s Trade Commissioner to Nigeria, Delane Boakye, who also addressed the audience at the event, called upon the federal government to capitalize on Nigeria’s rich diversity to foster national unity and stimulate economic advancement.
She said, “Nigeria and Canada are peculiar in terms of diversity, but unity is key in leveraging on diverse culture for the economic gain of Nigerians.”
