VIDEO :TIKTOKER, BREAD COMPANY IN DISPUTE OVER ‘EVERLASTING’ LOAF CLAIM

Read Time:3 Minute, 9 Second

By: Muftau Fatimo

The Chief Executive Officer and founder of Bon Bread, Maria Abdulkadir, has clarified the company’s decision to take legal action against a TikTok user over a viral video in which she raised concerns about the safety of a loaf said to have remained fresh for two months.

The controversy arose after the TikTok user, identified as “Love,” shared a video questioning the unusually long shelf life of a loaf of bread, claiming it stayed unspoiled two months after purchase.

The video sparked widespread reactions online, with the content creator later alleging that Bon Bread had served her a N50m lawsuit. She also claimed the brand took legal action despite her not mentioning any company name or displaying any logo in the video.

In a follow-up post, she said, “Hello guys, you won’t believe what I’m holding in my hands. Bon Bread sent their solicitors to serve me this letter.

“You remember the video I made three days ago about the bread that has stayed for two months in my shop without going bad? I was very intentional in that video; I didn’t mention any brand, I didn’t show their logo. The next day, Bon Bread sent me a message in my DM.”

Reacting, Abdulkadir, in a video posted on the company’s Instagram page on Friday, said the firm resorted to legal action after attempts to engage the content creator and verify the claims reportedly failed.

She said the allegation had caused reputational damage to the brand, adding that initial efforts to reach the TikToker for clarification were unsuccessful.

“I made a call to her because I wanted to understand where she got the bread from and how it could have lasted two months, as she claimed,” Abdulkadir said.

“But she shut me out. I also noticed that people in her comment section were already linking the video to Bon Bread, and she engaged some of those comments.”

Abdulkadir maintained that the bread could not remain fresh for such a period, insisting the company was being wrongly associated with the claim.

She added that the legal action was not intended to intimidate the content creator but to compel her to substantiate her allegations.

“We believe in freedom of speech and respect everyone’s right to express opinions. However, we stand firmly behind the safety and quality of our product. Our bread is freshly baked and typically does not last beyond a few days without preservatives.

“We simply ask that the public not take everything seen on social media as fact. Behind this brand are real people and livelihoods that have been affected by these claims,” Abdulkadir.

Meanwhile, Nigerians have continued to react on social media.

A Facebook user, Oluwatosin Ibitayo Badmus, advised consumers to be more vigilant about the quality of bread, citing changes in ingredients used by some bakeries.

Another user, Gift Onyemenem, maintained that the TikToker was careful not to mention any specific brand, while Nilla Ezumezu called for regulatory attention, insisting that “no bread should last more than a week.”

From a legal perspective, Bamigboye Olusola stated that the case may not stand, as no brand was directly identified.

However, an Instagram user, Mvpbymrsjay, who described herself as a lawyer, argued that defamation could still apply under “identification by implication” if viewers were able to associate the video with a particular brand. She added that the case’s outcome would depend on whether the statement is proven as fact or considered an opinion.

At the time of filing this report, neither Bon Bread nor any regulatory body had released any additional official comment on the issue.

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