WHY IT WOULD BE DIFFICULT FOR WIZKID, DAVIDO, BURNA BOY TO COLLABORATE

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Music executive Ubi Franklin has expressed his views on Nigerian luminaries Wizkid, Davido, and Burna Boy, who are widely recognized as the prominent figures in Afrobeats, often referred to as the “Big 3.”

During a recent installment of the Afropolitan podcast, Franklin articulated that it would be challenging for the trio to collaborate, emphasizing that their status as the “Big 3” positions them as competitors rather than partners.

The talent manager pointed out that fierce competition exists in every sector, using the rivalry among leading Nigerian banks to support his argument.

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Nevertheless, he asserted that the discord among the Afrobeats artists is not beyond the realm of performance, highlighting that he has never witnessed his associate Davido speak negatively about Wizkid or Burna Boy within his close circle, believing this sentiment to be reciprocal.

“It would be difficult for Wizkid, Davido and Burna Boy to come together. I will speak for Davido, I have never heard him for once said something ill about Wizkid or Burna Boy. And I’m sure it’s the same for them. But the environment [industry] they are will make it difficult for them to work together.

“It’s like the rivalry between the top banks in Nigeria. In every industry, there is the big 3,” he remarked.