BOKKU MART FACES BACKLASH OVER ‘OMO IGBO’ TRIBAL ADVERTISEMENT
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Bokku Mart, a popular supermarket chain in Lagos, has come under intense criticism following the release of a promotional video that social media users say contained a derogatory ethnic slur against the Igbo community.
The advert, which went viral on X (formerly Twitter), featured an influencer shopping at a Bokku Mart outlet and making the statement: “So you mean I can get beans and garri Ijebu at Bokku without any Omo Igbo cheating me?”
The comment immediately sparked outrage across social media platforms, with Nigerians accusing the retailer of promoting tribal stereotypes and ethnic discrimination. Many users condemned the advert as “offensive,” calling it a dangerous display of insensitivity in a multi-ethnic society like Nigeria.
Reacting to the backlash, Bokku Mart issued a public apology, distancing itself from the statement and stressing that the video did not reflect the company’s values. The management said the advert had been pulled down and that the influencer responsible had been cautioned.
“We sincerely apologise to all who found the video offensive. Bokku Mart does not condone or support any form of ethnic bias. The video was an error in judgment and has since been removed from all our platforms,” the company said in a statement.
However, despite the apology, several Nigerians continued to criticise the company, demanding greater accountability and sensitivity in its marketing campaigns. Some civil society groups also urged corporate organisations to ensure strict content vetting to prevent the spread of divisive or discriminatory messages.
Analysts say the incident highlights the growing need for brands to be culturally aware and responsible in their communications, particularly in a country as ethnically diverse as Nigeria.
The controversy has reignited discussions about the dangers of ethnic profiling and the role of social media in holding brands accountable for public messaging.
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