AMAHORO COALITION, ANANSE AFRICA TO TRAIN 450 CREATIVE ENTREPRENEURS IN DIGITAL MARKETING, E-COMMERCE

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By Aishat Momoh. O.

The Amahoro Coalition, in collaboration with Ananse Africa, has announced plans to train 450 creative entrepreneurs in e-commerce, digital marketing and product development across Lagos and Abuja.

The initiative, scheduled to take place in March, is aimed at equipping entrepreneurs in the creative sector with practical digital skills to expand their businesses and access wider markets.

According to the organisers, the training sessions will hold in Abuja on March 13, 2026, and in Lagos on March 23, 2026, with the Abuja session scheduled to take place at Burma Parks & Gardens from 8:00 a.m. to 3:00 p.m.

The programme is designed to support entrepreneurs working in the creative and fashion ecosystem, particularly fashion designers, tailors, art and craft designers, as well as entrepreneurs involved in leather products and design.

Participants will receive hands-on training on building online businesses, digital marketing strategies and product development techniques to help scale their ventures and compete in the digital marketplace.

To support attendance, the organisers said participants will receive a N15,000 transportation stipend, while lunch and refreshments will also be provided during the training.

Attendees will also be required to complete a short survey during the programme as part of the organisers’ record-keeping and impact assessment process.

The organisers noted that the initiative forms part of broader efforts to strengthen the capacity of creative entrepreneurs and promote digital inclusion within the sector.

Eligible participants have been invited to register through the link provided provided below ahead of the training sessions.

https://docs.google.com/forms/d/e/1FAIpQLSe4BHw2ylTfBkIXcaZUWtOwoS2OfdoL4dDbv2QXAqntnSd9tQ/viewform