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Female reporter brilliantly lectures football fan who tries to kiss her during World Cup broadcast as he meekly apologises and promises to never do it again.

A female reporter brilliantly lectured a football fan who tried to kiss her as she was reporting from the World Cup in Russia.

Julia Guimarães, a reporter with TV Globo and SporTV in Brazil, had been filming to camera ahead of the Japan v Senegal game in Yekaterinburg on Sunday.

The camera captured the moment a man approached her and tried to kiss her cheek – which she quickly dodged.

But the reporter then scolded the fan, who she described as Russian, and he retreated quickly with a meek apology.

Julia Guimarães was filming to camera when a football fan approached and tried to kiss her

‘Don’t do this. Never do this again, OK?’ Ms Guimarães tells him.

‘I’m sorry, sorry, OK, OK,’ he is heard replying from out of the camera’s shot.

Ms Guimarães continued: ‘I don’t allow you to do that, never. OK? This is not polite. This is not right.

She added: ‘Never do this. Never do this to a woman, OK? Respect.’

The reporter later revealed that it was the second time a fan had attempted to kiss her in Russia.

The reporter, with TV Globo from Brazil, narrowly managed to dodge the man's advances — The reporter, with TV Globo from Brazil, narrowly managed to dodge the man’s advances

As he hastily retreated, the reporter scolded him and demanded that he respect women

‘I’m experiencing it a lot in Russia,’ she told Globo Esporte, adding the harassment had ranged from aggressive looks to songs in Russian aimed at her.

‘Which obviously I do not understand, but I feel,’ she said.

‘And it’s the second time something physical has happened, with a guy trying to kiss me.’

She added: ‘It’s awful. I feel helpless, vulnerable. This time I gave an answer, but it’s sad, people do not understand.

‘I wanted to understand why he thinks he has a right to do that.’