DON JAZZY REVEALS ISSUE WITH AYRA STARR, OTHER GEN Z ARTISTS

April 20, 2026

Read Time:1 Minute, 6 Second

By:Tajudeen Aminat

Ace music executive Michael Collins Ajereh, popularly known as Don Jazzy, has spoken about his main challenge in working with Gen Z artists under his record label.

In an episode of the Who’s In The House podcast, the Mavin Records boss said his biggest concern is their reluctance to actively promote their music on social media.

He explained that many Gen Z artists prefer to maintain the aesthetic appeal of their pages rather than frequently posting their musical content.

Don Jazzy revealed that the issue often leads to disagreements between him and his artistes, including some of the more established ones.

“I fight with my artists all the time because of their reluctance to post their music content on their social media pages. I’m also having the same issue with my niece, who is into entertainment,” he said.

He added that he does not understand why Gen Z artistes avoid frequently promoting their work online, noting their preference for maintaining a “clean” social media page.

“Especially Ayra Starr, who will tell me it’s imposter syndrome. I don’t know who told Gen Z that it’s not okay to post your work excessively on social media,” he lamented.

The music executive encouraged artistes to consistently promote their work online whenever the opportunity arises.