NIGERIAN CREATORS PRODUCE 15,000 CONTENTS DAILY, REACH 3BN GLOBAL AUDIENCE — FG
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By: Sefiu Ajape
The Federal Government has revealed that Nigerian creators produce between 10,000 and 15,000 pieces of original content every day across more than 60 digital platforms, collectively reaching a global audience of over three billion people each year.
The disclosure was made on Saturday in Abuja by the Director-General and Chief Executive Officer of the National Council for Arts and Culture (NCAC), Obi Asika, during a symposium titled “Art, AI and the Human Questions.”
Asika said the figures highlight Nigeria’s expanding footprint in the global creative ecosystem and underscore the need for intentional policies that ensure creators retain ownership and economic value from their work, especially as artificial intelligence increasingly influences content creation and distribution.
He said, “Nigerian creators produce between 10,000 and 15,000 pieces of original content daily across more than 60 platforms, reaching an aggregate audience of over three billion people annually who watch, engage with, and interact with Nigerian content.
“What we want to see is how we can build more domestic platforms that allow us to retain more intellectual property and value at home, while also enabling our people to derive greater value from what they create. It should not be just about engagement; it must also be about monetisation, gigs and education. A lot of what happens with technology is garbage in, garbage out.”
He also noted that artificial intelligence could be leveraged to showcase Nigeria’s more than 6,000 heritage sites through storytelling, virtual experiences and digital reconstruction, describing technology as a powerful tool for preserving and promoting the nation’s history, mythology and tourism assets.
According to him, many heritage sites remain largely unknown due to poor storytelling rather than a lack of physical infrastructure, adding that AI-driven narratives could help animate such destinations and attract both local and international audiences.
Asika, however, cautioned against the notion that AI guarantees instant success, stressing that the technology would primarily amplify the capabilities of individuals who already possess skills, clarity and direction.
“AI will accelerate people who know what they are doing, not those looking for overnight success,” he said.
He further warned that AI tools cannot replace foundational learning, emphasising that reading, talent and deep knowledge remain critical for creatives seeking sustained relevance.
“Technology is a tool, but it cannot replace real talent, real knowledge or education,” he said.
He advised young creatives to critically assess AI-generated content, verify information from multiple sources and continue investing in education, noting that the Federal Government’s national AI strategy and ethics frameworks offer guidance for responsible use of the technology.
Also speaking at the symposium, organiser Oscar Ekponimo raised concerns about the ethical dimensions of emerging technologies, noting that every innovation comes with both advantages and risks.
Ekponimo said his generation had experienced life before the internet and the rapid transition to a technology-driven society, giving them perspective on the long-term impact of digital tools on human behaviour.
He said, “On the ethics of new tools, there is always the good and the not-so-good—I don’t want to use the word bad. As it evolves, my generation, for example, witnessed life before the internet and also the digital age, which is heavily influenced by technology. That gives us the hindsight to see how it has affected society. I have a young son, for instance, and personally, we have decided not to expose him to screens.”
Nigeria’s creative industry has continued to grow rapidly alongside the rise of digital platforms, positioning local creators among the most prolific content producers worldwide.
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